I have such a love/hate relationshhip with Pitchfork in case you haven't noticed. I hate them cuz they are everything bad that comes along with being hopelessly cool and in touch in that they know they are more in touch than all of us and hold the strings to "the next great discovery" that we music nerds are always looking for. Like it or not, it's often Pitchfork that is calling the musical shots. You just might not be aware of it. I love them because with every visit to the page I find something I want to check out, aware the whole time I'm being manipulated to do just that. They also do cool stuff like Pitchfork TV that is set to launch this Monday. And in true Pitchfork style, they're doing it up super cool.
They've already announced their launch schedule would have exclusive performances from Liars, Jay Reatard, A Place to Bury Strangers, and the Thermals, plus the Pixies documentary loudQUIETloud, a trip to Philly with Man Man, an interview with Swedish pop star Robyn, a tour of Brooklyn's Death by Audio venue, and music videos galore.
Add to the pile the newly announced Radiohead special performance of In Rainbows CD2 "Bangers & Mash", which the band recorded exclusively for the launch of Pitchfork.tv. Shot on Wednesday in Nigel Godrich's basement studio, the performance will serve as the site's first-ever music video.
That's cool.
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